Guide · 6 min read
Monthly video content: how much you need and how to plan it
Most businesses do not stop making video for lack of ideas, but because every video starts from zero. The answer is a system: film in one go, edit in batches, and publish to a plan. Here is how.
By Stanislav Minchev · Updated
How many videos are enough
Consistency matters more than volume. Two videos a week, every week, do more than ten videos one month and nothing the next. Start with a pace you can keep up for at least three months.
Film in one go
Set aside half a day a month for filming. With a list of topics prepared in advance, you can record material for the whole month at once. A phone with a good camera, natural light, and a quiet room are enough for most formats.
- Answers to the questions customers ask you most.
- Behind the scenes: how you work, the team, the place.
- “Before and after” from real work.
- A short review or story from a customer, with their permission.
Edit in batches
One edit is one finished video: cutting, pacing, captions, music, and the right format for each platform. When a whole month of footage is edited together, the style stays consistent and the brand becomes recognisable.
One vertical video can go out on Instagram Reels, TikTok, and YouTube Shorts, so one shoot covers three channels.
What Weakless includes
Weakless Growth includes up to 8 short-form video edits a month, and Weakless Scale up to 12, alongside graphics, site work, and automation. We edit footage you supply. Filming itself is not part of the packages and is quoted separately if you need it.
Frequently asked questions
Do you film the videos?
Not within the packages. We edit your footage. On-site filming is quoted separately before it starts.
What counts as one video revision?
One set of changes to a finished edit, not a new video. Weakless Growth includes one round per task and Weakless Scale includes two.
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